Well, it's finally happening:  One of the most baffling examples of a company choosing not to make billions of extra dollars is coming to an end.

McDonald's is making moves toward serving breakfast all day long.

They're going to start making breakfast items available any time at a few spots in San Diego next month and if things go well, it could roll out nationwide.

Their current policy is to stop serving breakfast at 10:30 a.m. on weekdays and 11:00 a.m. on weekends. They will not serve you that Egg McMuffin you want if you ask for it two minutes later.

People have been clamoring for them to serve breakfast items all day long for decades, but they've always refused because they say there's not enough grill space.