Jason Aldean released a new video for his current single, “They Don’t Know” on May 22. The song, which is the title track to his 2016 album, is currently No. 34 on Billboard’s Country Airplay chart.

“When I first heard the song, it really made me think about how rural communities can come across misunderstood,” said Jason in a press release. “It’s a classic scenario in movies, a Hollywood producer films in small towns and packs in every stereotype you can imagine. This song wraps all those feelings together perfectly and basically says not to judge a book by its cover. I relate to that growing up in the backwoods of Georgia.”

On that note, here is some of the subject matter featured in the new video:

• Behind-the-scenes footage of Jason’s road crew erecting his stage before his recent tour stops
• Jason performing onstage
• Pickup trucks and ATVs driving through the mud (mudding)
• Jason’s new logo (his initials in the shape of Georgia)
• Folks enjoying each other’s company in a mud bog

Watch Jason’s new video below and let us know what you think in the following poll.

Does Jason’s New Video Buck Rural Stereotypes or Play Right Into Them?